Drink Beer, Save Water?

This summer if you were sipping a Sierra Nevada Pale Ale, you were contributing to river conservation. The ever-popular Sierra Nevada Brewing Co. held a “Wild Rivers” campaign this past season where they donated 25 cents from every 12-pack sold to the Western Rivers

Conservancy. They recently cut the organization a check for $73,342.

-“Our beer is a product of our surroundings,” said Ken Grossman, Founder and President of Sierra Nevada Brewing Co. and member of the board of directors for Western Rivers Conservancy. “Sierra Nevada is not just the name of our brewery, but also a place with its own unique environment. We need to do our part in protecting that environment for generations to come.”-

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